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Project Description:

USAID’s Pakistan Agricultural Technology Transfer Activity (PATTA) is supporting supply side partners (SSPs) to integrate and mainstream systematic social and behavior change (SBC) programming, in order for the SSPs to advance their engagement with both demand side partners (DSPs) and local farmers. This SBC programming is aimed at enabling SSPs to overcome knowledge and practice barriers that subsequently hinder the productive use of agricultural technologies by local farmers. PATTA is accordingly providing SSPs technical assistance to develop and deliver tools and interventions, so that SSPs are able to effectively develop and deliver SBC programming, from planning to implementation to evaluation. These tools and interventions will specifically target: 

  1. The knowledge and practice gaps specifically identified in PATTA’s Rapid Analysis on SBC Programming (2018); and
  1. The productive technologies and associated related best practices identified in PATTA’s Cost Benefit Analysis (CBA) Report (2018).

The tools and interventions will collectively constitute PATTA’s Social and Behavior Change (SBC) Toolkit for SSPs, providing step-by-step, technology-specific support to SSPs to integrate SBC into their existing business development, sales and marketing engagements, e.g. demos, expos or trainings etc.

Objectives of the Technical Assistance:

The objective of the assignment is to technically assist PATTA in developing and implementing SBC Toolkit to enable SSPs to more effectively and systematically develop and deliver relevant SBC programming so that they are able to improve the uptake of their agricultural technologies. The toolkit will provide a step-by-step approach to help SSPs integrate SBC into an existing business development, sales and marketing strategies or plans.

Assignment Scope:

Working under the direction of Behavior Change Officer in the BDMS unit, the STTA’s tasks will include but not be limited to:

  • Development of Standardized Message Framework for Category-Specific SBC Tools
  • Development of Standardized Templates and Interventions for Category-Specific SBC Tools
  • Development of Supporting Materials i.e. Information and Background Material, Checklists, and Resources
  • Development of Standardized Measurement Framework for Category-Specific SBC Tools
  • Development of Standardized Usership Guidelines for Category-Specific SBC Tools
  • Rollout of Category-Specific SBC Tools (including Pilot and/or Capacity Building)

Deliverables:

The key deliverables of STTA are:

  1. Category-Specific SBC Tools, featuring the following:
  • Standardized Message Framework for Category-Specific SBC Tools
  • Standardized Templates and Interventions for Category-Specific SBC Tools
  • Supporting Materials i.e. Information and Background Material, Checklists, and Resources.
  1. Quarterly Rollout of Category-Specific SBC Tools (including Pilot and/or Capacity Building)

Estimated level of effort (LOE) for the assignment:

30 working days (approximately 6 months)

Timing of the Assignment:

The consultant will commence working on this assignment on or about July 15, 2019 with completion by January 15, 2020.

Qualifications:

  • Master’s or higher degree in social sciences/development studies, agriculture, extension, communications or related fields.
  • 8 or more years of working experience in SBCC tools designing/research or related activities.
  • 8 or more years of working experience in technical and creative direction of SBCC and development communication activities.
  • Demonstrated ability to work in a team.
  • Demonstrated interpersonal and communication skills.
  • Documented excellent technical writing skills in English and Urdu.
  • Oral fluency in English and Urdu.




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