JOB PURPOSE: The incumbent will focus on raising brand awareness & contributes to achieving the set targets and objectives of the program through marketing communications. The incumbent will promote the vocational & professional training programs among potential youth, public & private Organization.
Main Responsibilities & Duties:
General Responsibilities:
- Act as a marketing consultant to bring attention and solutions to organizational priorities.
- Prepare & share monthly progress report as per set timelines.
- Monitor and report on coverage and impact
Market Research:
- Plan and conduct marketing research for identification of employable skills training and improve the current training programs.
- Responsible to carry out competitor’s analysis and market intelligence on quarterly & biannually and develop a plan of action to address the gaps.
- Develop database of potential organizations and coordinate with their training department to market the customized/tailor-made training.
- The incumbent must work in close coordination with Admission & job Placement Cell.
Marketing:
- Develop & implement the social marketing campaigns for skills development, professional development training & professional award programs under the framework of City & Guilds UK and HF.
- Coordinating & communicating with other development & social network, key decision makers & stakeholders for attracting and gripping new projects.
- Designing, development & execution of marketing plan to promote the approved training.
- To develop ATL, BTL marketing campaigns, micro segment marketing for vocational Training.
- Prepare marketing plan & financial budget to achieve the desired outcome.
- Implement marketing and communications activities as directed to promote a range of Training.
Communications:
- Lead on the content of the organization’s public-facing website or portal as part of the organization’s digital overhaul, manage a website to make regular updates.
- Manage the Organization’s social media presence in the targeted area.
- Lead on the production of the organization’s Annual Review and other marketing materials as agreed and required.
- The Incumbent is responsible to develop and design the content for effective communication.
- The Incumbent is responsible to handle all the social media platforms for the organization.
- Manage relations with external communications and marketing suppliers, e.g. web development, creative, design and print agencies. Etc.
- The Incumbent is responsible to advertise for the relevant programs on all platforms i.e. social media & print media.
- Any other task assigned by the management.
Qualifications & Competencies Required:
- MBA in Marketing, Communication or Training & Development.
- Minimum 3 years significant proven marketing & communication experience.
- Proven public and media relations experience will be preferable.
- Good knowledge of website development & use of the latest social media
- Requires excellent written and verbal communication.
- Ability to effectively work under tight deadlines and manage projects independently.
- Excellent interpersonal and communication skills.
- Strong organizational skills and keen attention to detail.
- Self-motivated with the ability to work under pressure and challenging environment.