HIRING OF MEDIA AGENCY
FOR MASS MEDIA CAMPAIGN

HIRING OF MEDIA AGENCY FOR MASS MEDIA CAMPAIGN

Key Objective of Consultancy:

To undertake a mass media campaign for awareness regarding nutrition sensitive multisectoral COVID-19 prevention, protection and resilience messages and build discourse for nutrition and food security as a fundamental constitutional right in Pakistan from November to December 2020.

After reading the TORs (attached link in the caption), interested media agencies meeting the criteria given below can apply.

https://docs.google.com/document/d/1uogZVdYUmuNudz55RE1gVCopzRRQDhYMT8bLDHTKR2k/edit?usp=sharing

Scope of Consultancy:

In consultation with SUNCSA Secretariat; Nutrition International, the agency will be responsible for the following scope of work:

• End-to-end production and airing of 4 Radio programs & 1 TV talk shows on different Nutrition topics (in Urdu), which includes, but may not be restricted to:
1. all logistical arrangements for the radio programs and TV talk shows
2. scripting
3. inviting guests
4. recording of the program
5. coordination with the radio/ TV channel for studio availability
6. coordinating and arranging call-ins to increase community engagement (Radio Programs)
7. Airing of radio programs from Radio Pakistan and FM Channels
8. Telecasting of TV Talk show
• Scripting, Production of the approved 10 radio messages in Urdu, Punjabi, Pashto, Saraiki, Sindhi, & Balochi
• Airing of the approved radio messages for 3 Months (in Urdu, Punjabi, Pashto, Saraiki, Sindhi, & Balochi) from Radio Pakistan and FM stations across the country
• All messages and technical content will be reviewed by Nutrition International (SUNCSA Secretariat)
• Publishing of 4 articles (2 English, 2 Urdu) in leading national newspapers, on nutrition related issues, as decided in consultation with SUNCSA secretariat

Eligibility Criteria:

• Proven experience of production of Radio programs/Cable TV, particularly on health & nutrition issues
• Prior experience of working with a development organization would be desirable
• Proven experience and good understanding of traditional and new media approaches
• Proven ability of producing print BCI content particularly on health and nutrition issues
• Registered as per national laws
• Having valid National Tax Number